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In the early 1960’s his son, W.T. Heard took the reins and a challenge to sell Chevrolets in record-setting volume via volume pricing. By the 1980’s, new Bill Heard Dealerships in Atlanta, Georgia, Huntsville, Alabama and two in Houston, Texas were added to meet the challenge.

With the 1990’s five more Bill Heard Dealerships located in Nashville and Memphis, Tennessee, Orlando, Florida and two in Atlanta, Georgia (Town Center Chevrolet/Oldsmobile, and Union City) were added bringing volume pricing to customers in a total of five states. With a renewed dedication to meeting and exceeding sales in record numbers, Oldsmobile and Cadillac franchises were acquired. Columbus also has the Southeast’s largest supplier of retail automotive parts, shipping many truckloads daily to several states.

In 1993, BILL HEARD ENTERPRISES was first listed as one of Forbes’ 500 largest privately held corporations in the U.S., and proudly earned it’s first $1 Billion in annual sales in 1995.

In the year 2001, the addition of three more dealerships in Las Vegas, Nevada and Atlanta, Georgia market has put Bill Heard Dealerships in a total of seven states. We currently employ over 3,500 professionals who are dedicated to responding to your wishes and to treating customers fairly, offering great prices and continuing the history of integrity that has made us the WORLD’S LARGEST CHEVY DEALER (fact verified by Chevrolet Motor Division). Our goal for 2005 is $5 Billion in sales!

The size of our company means SAVINGS TO YOU! When we buy and sell in bigger volume, we can naturally cut our cost per vehicle and pass these savings on to you.

W.T. Heard and BILL HEARD ENTERPRISES are now teamed with his sons W.T. Heard, III and Edward Heard who are equally dedicated to the same principles of sound business ethics.

Because we are a FAMILY-OWNED enterprise, your business is more personally appreciated. Under the wings of our long-term integrity, stability, and OUR STRONG FOCUS on YOUR SATISFACTION, we hope for your continued patronage.

Mission:  To be the dominant dealer in every market we serve; because we are a dynamic, world-famous auto megadealer, with a corporate culture of focused, high-performance people, that exceeds its expectations of sales and profit by exceeding the expectations of its employees and customers.

Vision:  We are an exciting world-class automotive group with decentralized operations and strong corporate control, support and culture. We are focused on individual accountability through end-result performance. We are the leading retailer in the automotive industry through our unique ability to move markets. We maintain high customer satisfaction in our sales and services by aggressively pursuing attention to detail and adding the "wow" factor to Customer Service. We have world-class employees, working together -- with synergy -- to achieve maximum profitability and to dominate every market we serve.

Bill Heard Chevrolet of Buford
GWINNETT - Part of the World's Largest Chevrolet Retailer
4490 South Lee St.
Buford, GA 30518
(770) 945-4981

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